Growth is a part of life, everything is either growing or dying, and as Benjamin Franklin once said “Without continual growth and progress, such words as improvement, achievement, and success have no meaning.” All businesses rely on growth to stay ahead of an ever increasing overhead cost and this growth is best achieved through an …
Category Archives: Uncategorized
Brand Portfolio
The main objective of any organisation is to attract the maximum number of customers to buy their products and services. Branding of products and services enables companies to define their target markets. The target market for each brand has distinct boundaries and thus organisations create multiple brands in order to cater for different segments within …
Brand Communications.
In today’s highly competitive market place, a brand requires more than just a good product or service to achieve success, the brand needs to know and understand its target market and then resonate with that market. In order for a brand to effectively communicate with their target audience, it needs to adopt a holistic approach …
Mastering Brand Contact
It goes without saying, it takes way more than simply a product or service to create a meaningful brand. For a brand to become truly memorable, the company behind the brand needs to create the impression that it is living the brand. Exactly how a company achieves this is very dependent on effective internal marketing …
Disrupting the market
Effective positioning and differentiation of a brand in any market is what defines its success or failure. In today’s highly competitive market place, where companies are constantly trying to get consumers attention it is differentiation and positioning which ultimately sets one brand apart from another. I always stand in admiration of companies that start out …
A brand of elegance.
The visual and verbal language of any brand defines how the brand expresses itself, determines its behavior and further influences the feelings and relationships associated with the brand. The elements of the visual and verbal language of a brand can be further broken down into the tone of voice, the symbols and the story. In …
Welcome to My New Blog
Be yourself; Everyone else is already taken. — Oscar Wilde. This is the first post on my new blog. I’m just getting this new blog going, so stay tuned for more. Subscribe below to get notified when I post new updates.
Introduce Yourself (Example Post)
This is an example post, originally published as part of Blogging University. Enroll in one of our ten programs, and start your blog right. You’re going to publish a post today. Don’t worry about how your blog looks. Don’t worry if you haven’t given it a name yet, or you’re feeling overwhelmed. Just click the …
Alistair's Blog 